Rethink What You Can Do

s7 Instagram Campaign
Photography & Video


Hong Kong

You can do more than you think. 
You never know how far will you go until you try.

The Idea Samsung S7 allow you to rethink what a phone can do and now they would like you to rethink “WHAT” you can do?

The Execution

In Samsungmobilehk Instagram, we want to utilized a row of images (in 3) we will embed hidden inspiration message.

There will be 3 scenario, each with 3 images and in a total of 9 post. In each topic we encourage people to find the hidden message and then submit their thoughts by regram the photo.


" You are much stronger than you think. "


"Through the darkness of night, light will lead the way"